MASTERCLASS
CERTIFICATION IN ENTREPRENEURSHIP
Learning Objectives
At the end of this MASTERCLASS COURSE, learners are expected to:
Module # 1
Understand the significance and relevance of BRANDING
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Opportunity Identification: Where is the opportunity?
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Strength ValidatioN: Who has the relevant skills?
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VALUE – Creation: What can I offer?
Module # 2
Discuss the importance of having DEMAND-DRIVEN MARKETING strategies
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Produce: What are my product features?
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Promote: What platform should I use?
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Position: Who finds VALUE in my products and services?
Module # 3
Distinguished sales professionals from ENTREPRENEURIAL SALES
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Connect: What benefits are my prospects looking for?
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Convince: How do prospects perceive my products and services?
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Collaborate: What communication tools do they prefer?
KEY LEARNING TAKE-AWAYS
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Every product or service starts and ends with the VALUE of the BRAND.
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Create a PULL not push to stay ahead in this new digital economy. Everything is all about CONVERSION.
No sales. No business.